The Town of Oakland was honored by the Florida Public Relations Association (FPRA) for excellence in public relations for “Santa’s Lane Drive Through Christmas.” The community holiday event was recognized with an Award of Distinction in the category of “Public Relations Programs: Special Event” during the Mid-Florida Image Awards last week.
Among the Town staff who planned and promoted the event were Event Coordinator/Permit Tech Valerie Gibbons, Administrative Services and Communications Director and FPRA Lake County Chapter President Elisha Pappacoda and Public Arts and Heritage Coordinator and FPRA Orlando Chapter Image Awards Chair Ashlynn Webb.
Oakland’s annual holiday event was reimagined in 2020 due to COVID-19. With a new drive-through format, the event offered residents the same spirit of joy without the risk associated with a physical gathering. It attracted over 50 percent more children than the previous year due to an outpouring of community support.
Conducted annually, the Image Awards provides public relations practitioners a platform to be recognized in their home markets for outstanding public relations tools and programs. To qualify, an entry must incorporate sound public relations research and planning and meet the highest standard of production, execution and evaluation of results and budget.